The Famous “Three P’s of Life Insurance” Commercials
5
Colonial Penn Rate Lock Commercial (2014)
6
“The Talk” TV Commercial
7
Conclusion
Who hasn’t seen a Colonial Penn commercial? Only those who don’t watch TV I would bet!
Colonial Penn is a frequent advertiser, to put it mildly. The Company is a life insurer that primarily markets low-cost final expense insurance policies to seniors.
In this piece, you’ll find a sampling of Colonial Penn’s TV commercials over the years. After each video, we’ve included a short commentary on the ad.
In the comments, let us know which Colonial Penn commercial was your favorite (or if we missed it)!
Choose kindness.
You never know what battles people may be fighting.
Who Cares About Colonial Penn Commercials?
If Google search volumes are any indication, a lot of people do.
So, if you’re new to Colonial Penn, why not watch some commercials to understand what they offer?
How To Watch These Commercials
If you’re watching these commercials because you’re thinking about buying a final expense insurance policy, I’d recommend taking out a pen and paper.
Life insurance is not like tangible products that you can see and test. The product (a written agreement) and its features are all made of words.
Therefore, it can be helpful to write down your thoughts and questions about the features of Colonial Penn’s life insurance plans while they are still fresh in your mind.
But without further ado, let’s get into the commercials!
Colonial Penn Commercial With Ed McMahon (1997)
It’s hard to dislike this Colonial Penn ad from 1997.
The intro features a group of older women discussing how Social Security provides a death benefit of only $255. “How are people our age supposed to pay for [a funeral]?” one of the women asks.
Unlike later ads, this Colonial Penn commercial relies on “social proof” to persuade consumers. However, it does include a charming celebrity, as always, with Ed McMahon being featured in this commercial.
As you’ll see in our in-depth review of Colonial Penn’s $9.95 plan, life insurance from Colonial Penn is not nearly as cheap as it sounds.
Choose kindness.
You never know what battles people may be fighting.
Colonial Penn TV Commercial: “Call Sooner”
In this commercial, the latest Colonial Penn actor, Jonathan Lawson, makes the pitch.
The central theme in this commercial is to let people know that many procrastinate on a subject like life insurance. But, those who pick up the phone and call will be relieved and glad they did.
It’s a convincing (and honest) argument, making this one of my favorite Colonial Penn commercials!
The Famous “Three P’s of Life Insurance” Commercials
This ad, whether hosted by Alex Trebek or Jonathan Lawson, is Colonial Penn’s most well-known TV commercial.
Actor: Alex Trebek
In this commercial, Alex Trebek introduces the three P’s of life insurance: price, price, price. It’s a memorable gimmick that has probably done well for Colonial Penn (given how long some version of it has been on the air).
If you want an accurate sense of what life insurance from Colonial Penn costs, see our in-depth guide on Colonial Penn life insurance rates.
Actor: Jonathan Lawson
Other than my slight preference for Jonathan Lawson as Colonial Penn’s spokesperson, there’s not much to say about this advertisem*nt, as it’s essentially the same as the above.
Colonial Penn Rate Lock Commercial (2014)
Choose kindness.
You never know what battles people may be fighting.
“The Talk” TV Commercial
The intent of this commercial is similar to the one above titled “The Call” — to appeal to your emotions.
This ad tries to wake us up to our mortality and create a sense of urgency, and it’s pretty effective!
Conclusion
This site needed some light-hearted content, so we’re glad Colonial Penn allowed us to do so.
While the familiarity of these ads may make you feel comfortable with Colonial Penn, please remember that their policies are incredibly overpriced.
With carriers such as AIG or Great Western, you get everything you would with Colonial Penn — no medical exam, no health questions, level premiums, cash value, guaranteed approval, and more — but at a significantly lower price.
Check out our post on the pros and cons of Colonial Penn’s burial life insurance products to get a more comprehensive sense of whether this plan is right for you.
Finally, if you have any suggestions for commercials to add to this list, please don’t hesitate to let us know in the comments!
With Colonial Penn life insurance, everyone pays just $9.95 per month for a single unit of coverage. Regardless of your gender or age, the price is always $9.95 monthly. What varies depending on your age and gender is how much coverage you get per unit.
A television commercial selling life insurance speaks about three Ps that all focus on one aspect of their policies… price, price and price. It is an easily understood and remembered sales tool, although the substance, value and need for the product is not included in the tag line.
Does Jonathan Lawson actually work for Colonial Penn? Jonathan Lawson works for CNO Financial Group, the parent company of Colonial Penn. Records online have Jonathan Lawson Colonial Penn salary at approximately $400,000 per year.
On April 19, 2021, plaintiff Nancy Lang filed a putative class action lawsuit against defendant, Colonial Penn Life Insurance Company (“Colonial Penn”), in the United States District Court for the Northern District of Florida.
While Colonial Penn has been accredited by the Better Business Bureau since 2020 and has an A+ rating, customer reviews tell a different story. On the Better Business Bureau's site, Colonial Penn has a rating of 1.17 stars out of 5.
For example, a woman who purchases $50,000 of coverage would pay: $35.21/month between the ages of 41 and 45. $45.21/month between the ages of 46 and 50. $56.46/month between the ages of 51 and 55.
The coverage you get per 995 unit varies by your age and gender. In short, the older you are or if you're male, the less coverage you get. For example, a 68-year-old male gets $762 in life insurance coverage per $9.95 unit. A 68-year-old female would get $1,112 in coverage.
In the case that you die within two years after purchasing your policy – your beneficiary won't receive full death benefits. Most Americans are not in a position to gamble with their lives, but for those who have no other choice, it may be worth the risk.
Lower costs: Term life insurance premiums are generally more affordable compared to permanent policies, largely because the coverage is limited to a specific period.
If you're married with kids, naming a spouse as a primary beneficiary is the go-to for most people. This way, your partner can use the proceeds of the policy to help provide for your kids, pay the mortgage, and ease the economic hardship that your death may bring.
This is according to the most recent annual Insurance Barometer Study,1 a collaborative study by LIMRA and Life Happens that tracks the relationship between Americans and life insurance, which found: 52% of Americans have a life insurance policy. 30% of Americans say they need life insurance but don't have it yet.
Conseco bought Colonial Penn from Leucadia in 1997, and in 1998 renamed it Conseco Direct Life to reflect Conseco ownership. In 2001, Conseco reverted to the Colonial Penn name, which remains a subsidiary of the renamed CNO Financial Group with Bankers Life and the Washington National Insurance Company.
Guardian Life Insurance is our top pick for older seniors because it is one of a handful of insurers we've reviewed that issues policies up to age 90. It offers no-exam policies up to $3 million in coverage, though seniors might face significant rates for higher coverage amounts.
And, once upon a time, Jonathan may have been the one to do a lot of the heavy lifting. But these days, the brothers and their production company employ local contractors to help renovate homes for the show. In that regard, Jonathan and Drew's job in helping couples get their dream homes isn't too in-depth.
How Do I Buy Life Insurance From Colonial Penn? Colonial Penn policies are available online or by calling the company's toll-free phone number (877) 877-8052. Colonial Penn policies are sold by captive agents.
He graduated high school in 1998 and spent the following 14 years as an infantryman in the Marine Corps where he not only served in combat, but also was a Master Instructor at the Marine Corps University.
The Colonial Penn Life Insurance Company (often known as simply Colonial Penn) is an American life insurance company based in Philadelphia, Pennsylvania, founded by philanthropist and AARP co-founder Leonard Davis, owned by CNO Financial Group.
Introduction: My name is Eusebia Nader, I am a encouraging, brainy, lively, nice, famous, healthy, clever person who loves writing and wants to share my knowledge and understanding with you.
We notice you're using an ad blocker
Without advertising income, we can't keep making this site awesome for you.
